Nokia’s new Groove. Oh L’Amour…

At the end of 2004 Nokia started a new trend of mobile phones with it’s art deco inspired Fashion Collection line. It featured Nokia 7260, 7270 and 7280 models. They were very well received among fashion conscious consumers. But what is new and trendy in 2004 is old and lame in 2006. Today these phones feel pretty outdated both in their features and design.

Don’t worry, when the novelty wears off and sales slump, we can count on Nokia to come up with something new. Here comes L’Amour collection.

In February Nokia started shipping it’s new fashion phones, announced last October. This is a direct continuation of Fashion Collection line, keeping the general style, design features and even the numbering scheme. To keep it fresh Nokia’s designers selected new golden and coffee brown color schemes added some goodies like improved cameras, mp3 players, FM tuners and got the buzz going among the trend conscious crowds around the world.

The sibling of 7280, Nokia 7380 will definitely get you noticed. Keeping it’s sticky appearance it runs on Series 40, has triband GSM/GPRS, 2 megapixel camera with a flash, 204×104 pixel display, MP3 player and the same keyless dial feature you will have to get used to. It will retail at about €500 before carrier subsidies.

Nokia 7370 model is the most different from it’s predecessors. Nokia finally bowed to the public demand and departed from the flip phone form factor of 7270 towards swivel design. The phone features 1.3 megapixel camera with 8x zoom, 2-inch QVGA color screen (320 x 240 pixels), stereo speakers with 3D sound effects and video ring tones. This cell phone will be available for €300 before subsidies.

Low end of L’amour line is filled with Nokia 7360 model. Nokia didn’t bother adding any cool features to this phone. Instead it chose to keep the old 7260 platform intact only adding mp3 playing capability and bigger screen to it. Retailing at $200 before subsidies it’s a solid phone focused on the users who do not care much about additional goodies. Nokia 7360 comes with 0.3 megapixel VGA camera, 4MB of memory, FM radio player and is able to use mp3 as a ringtones.

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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