Google’s mobile offensive. Sony Ericsson, BenQ, who’s next?
Google appears to be really serious about going mobile. In addition to it’s stand alone mobile search services it is now concentrating it’s efforts on the deals with cell phone manufacturers. Just last week we saw a deal with Sony Ericsson to include Google’s Blogger platform and Search services into their newest K610, K800 and K790 cell phones.
Today BenQ announced that it has signed the deal with Google to have it’s search services included into BenQâ€™s newest mobile phones. The deal was announced at a press launch at the CeBIT trade show in Hanover, together with the introduction of 6 new mobile phones.
BenQ showed of Google Local service with the ability to call up maps and even aerial views from Google Earth based on users location. The service was running on existing BenQ-Siemens EF81 handset. Google search services were available through phone menu system, so a user didnâ€™t have to use the phone Web browser.
It seems that we are seeing a new trend in mobile handset business and will wait for the similar announcements from Nokia, Motorola and the rest.