LG and Prada today officially announced the result of their joint development efforts – LG Prada Phone (KE850). And it looks like they managed to come up with a seriously cool and good looking gadget.
It’s the first phone on the market to feature advanced touch interface, which eliminates conventional numeric keypad and replaces it with a capacitive touchscreen. Numeric keypad is simulated by software on this 3″ wide LCD display and dissapears when not in use.
LG KE850 Prada phone measures at 98.8 Ã— 54 Ã— 12 mm, has 2 megapixel camera with Schneider-Kreuznach lens, it’s own media player for MP3 and video files, external MicroSD memory slot and Macromedia Flash User Interface.
LG Prada Phone is a rather pricey gadget with unsubsidized price of 600 Euros. But that can be expected from such a luxury fashion item. It will be sold through various mobile dealerships as well as PRADA stores in the UK, France, Germany and Italy as of late February, followed by most of Asia in late March. The Korean version of LG Prada is scheduled to launch in the second quarter of 2007.
With the introduction of Prada Phone it looks that LG is shaping up as a leader in the fashion mobile phone category. LG KE850 beautifully complements LG Chocolate and LG Chocolate II Black Label phone line-up and, at least for me, they look much better then Motorola’s RAZR V3i Dolche&Gabana, KRZR, PEBL or Nokia’s L’Amour collection and should have no trouble competing with them.
The only dark cloud looming above LG Prada KE850 – is Apple’s iPhone, which is similarly priced, has an even better Multi-Touch screen, much more impressive interface and feature set. But since these two phones are clearly positioned in different market segments, I guess they both should find their place under the sun.
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