LG has had quite a success with they LG Chocolate Black Label series. And while we are waiting for a worldwide release of next generation Black Label II Chocolate phones, we are treated with a another Black Label branch - LG Shine.

Released in Europe as of today, LG Shine is another phone in Black Label series. It’s a full-metal bodied slider phone with a 2.2″ perfectly reflective “magic mirror” full color screen and blue lit keypad.

Other then cool looks, Black Label LG Shine is a pretty basic GSM phone with GPRS, EDGE, Bluetooth and USB connectivity, mp3 player, 2 megapixel camera and MicroSD memory card.

LG has a pretty big hit with Shine in Korea, having sold over 180K units since November 2006 launch and will make a marketing push elsewhere to repeat the success of the Chocolate phone. E.g in Britain it will be represented by famous magician David Blane.