Everyone knows that Russians love their Vodka. Little less known fact is that there’s a huge counterfeit Vodka industry in Russia.
Shipments of bootlegged bottles of Vodka, disguised as premium brands can make their way almost into any store. So when you buy a bottle, you often can not be sure that you are getting the real Vodka and not some toxic surrogate. Last year 40 000 people died in Russia from toxic alcohol surrogates.
Now one of Russian Vodka makers – Kristall – is taking the fight against counterfeit into it’s own hands. With the help of mobile phones and SMS service.
Yesterday Kristall has officially announced Kristall Vodka SMS verification service. The new bottles of Kristall Vodka will be manufactured with special sticker on the cap of the bottle, containing numeric code. Every bottle has a unique identification number and the sticker is damaged when the cap is opened, so it cannot be used twice.
After buying the bottle you can can send the identification number by SMS to Kristall, the service will check whether this number is in it’s database and send return SMS telling whether you have a genuine or counterfeit bottle .
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