http://www.unwiredview.com/2007/09/13/kristall-vodka-sms-verification-service/ Wireless news, views and reviews Tue, 14 Feb 2012 02:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.unwiredview.com/2007/09/13/kristall-vodka-sms-verification-service/comment-page-1/#comment-14024 Rupert Wolfe Murray Fri, 21 Dec 2007 11:53:15 +0000 http://www.unwiredview.com/2007/09/13/kristall-vodka-sms-verification-service/#comment-14024 Kristall's idea of checking vodka by SMS is brilliant -- by flawed. Customers should be able to do this in the shop, or at the point of purchase. If they can only do it after the purchase, as your article suggests, it is too late. In the west it is easy to take back a dodgy or flawed product but in Russia it is not so simple; the shop staff can get defensive, they usually enter into denial and it's usually more trouble than its worth. Ideally, the punter should be able to scan the bottle on the spot and get a reply within seconds. If this idea works it should spread to all high value products Kristall’s idea of checking vodka by SMS is brilliant — by flawed. Customers should be able to do this in the shop, or at the point of purchase. If they can only do it after the purchase, as your article suggests, it is too late. In the west it is easy to take back a dodgy or flawed product but in Russia it is not so simple; the shop staff can get defensive, they usually enter into denial and it’s usually more trouble than its worth. Ideally, the punter should be able to scan the bottle on the spot and get a reply within seconds. If this idea works it should spread to all high value products

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