Motorola’snew strategy and phones: 8 mpx Motorola Scarven, 5mpx Motorola Z12 XPixl, Motorola ROKR E10 Texel, Motorola Qx Genghis
Motorola had a presentation in Amsterdam, showing-off it’s new phone line-up for Christmas. However the new display of the new line-up for this year was not enough to excite the public, so Motorola decided to reveal their new mobile phone strategy and even provided a glimpse into it’s new handsets that should be released next year.
In the strategy field, Motorola will now be will now be marketing mobile phones in 4 distinct categories – ROKR line for the music focused phones, ZOOM line for the camera phones, RAZR’s will feature all the new multimedia handsets and Multi Q line will be reserved for a business oriented phones.
But the coolest part of today’s revelations was the glimpse into the new Motorola handsets coming out next year
ZOOM Motorola Scarven and Motorola Z12 X Pixl
The most interesting among them is ZOOM series Motorola Skarven phone that will have 8 megapixel camera with optical zoom, big 2.8″ 16 million color display and “banana slider” form factor, similar to Motorola Z10.
The rumors about really advanced an powerful new Motorola phone have been floating around the net for a while now, and if Motorola Scarven was the source for them , it should also have VGA (640×480 px) display, WI-Fi connectivity and GPS.
Motorola X Pixl is another ZOOM series camera phone, which is the first and long awaited result of Motorola/Kodak partnership formed in the beginning of 2006. X Pixl will be the first 5 mpx phone by Motorola to compete with the likes of Nokia N95, Samsung G600 and Samsung G800 as well as Sony Ericsson K850i Cybershot. It will probably launch as Motorola Z12 in the beginning of next year.
Motorola E10 Texel Music phone
Motorola Texl candybar music phone will be launched under the ROKR line and will have the same touch surface/keyboard with shifting numbers/letters and keys that MOTO ROKR E8 has. From what we could see from the blurry picture, it actually looks very similar to ROKR E8 and to warrant a new release in Q1 next year it should sport at least some new specs. So I’ll venture a guess of what they might be:
Texl will be upgrade similar to RIZR Z8 -> Z10 and will be released as Motorola ROKR E10 3G music phone with 3.2 megapixel camera.
Motorola Qx Genghis
Motorola Genghis is a Multi Q line full QWERTY phone, that will be an upgrade to Motorola Q9 business messenger line and just like current Q9s will come in different colors.
Overall – it’s an interesting collection of new phones and even more interesting way to leak the news about it to the press.
The phones were noticed by our colleagues from Dutch site GSM Help desk. And, uh, guys (from GSM HD), now that you started breaking the stories about all kinds of new phones, a better camera for better pictures would be really helpful