While the talk about location based services has been going on for years now, none of them have really taken-off yet.
Now, with increasing number of GPS equipped phones, faster 3G networks and some operator coordination that may be about to change. In Sweden first, but others should catch-up soon.
The start may be given by Telia’s Friendfinder service which all other Swedish wireless carriers agreed to use as a common standard.
When you are looking for someone, Friendfinder can show you the location of your friend on a map.
While Friendfinder service itself isn’t new and has been running on Telia since 2002, improved client and availability throughout all wireless operators in Sweden should boost it’s adoption significantly and soon.
To be able to see a persons location on a map, you have to get his approval to add it to your buddy list. Everyone can set his traceably to “invisible” at any time, so that should cover lots of privacy issues.
The positioning service works both on mobile handsets and PCs. The price is 2 SEK (0.21 EUR) per Friendfinder search.
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