Nokia 3110 Evolve Environment Friendly Handset

So how do you make your handset special these days? Big 16mln color VGA display? Cool touchscreen? Tons of pixels in camera, latest GPS chip? Great design? Nope, ‘been there, ’seen that.

How about we start caring about the environment and instead of cramming more and more energy gobbling chips, start focusing on energy efficiency and recyclable materials to make a kind of “Prius” for mobile phones.

That’s what Nokia came up with in it’s latest environmental initiatives, by taking it’s old Nokia 3110 Classic, putting some recycled materials and efficiency spin on it and getting all new Nokia 3110 Evolve handset.

The new Nokia 3110 Evolve is a phone with “bio-covers made from more then 50% more renewable material, it’s presented in a small package made of 60% recycled content and comes with Nokia’s most energy efficient charger yet, using 94% less energy than the Energy Star requirements. ”

Otherwise Nokia 3110 Evolve is a pretty basic and probably cheap Series 40 handset with:

• Tri-band GSM 900/1800/1900 connectivity, GPRS/EGPRS
• 1.3 mpx camera with 8x digital zoom
• 128×160, 262K color display
• FM stereo radio
• MP3 Player
• MicroSD memory card slot
• USB, Bluetooth stereo and EDR
• Up to 16 days stand-by and 3.5 hrs talk time
• Dimensions: 108.5×45.715/6 mm
• Weight: 87 g

If you look beneath the marketing speak for Nokia 3110 Evolve, some new, a bit more sustainable cover plastics/materials, better box made from recycled paper and 10 or 20% more efficient charger does not make environmental revolution.

But every little bit helps. And it gives an interesting  new marketing angle for otherwise old, boring and basic phone.

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Posted on 04 Dec 07 - Filed in Nokia, Wireless - - Written by Staska

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