Mobiles in 2008. Introduction – more then 200 new phones will launch next year
2007 was an interesting year for the mobile phone industry. Tons of new handsets and features, services and capabilities provided a constant stream of interesting news.
Overall, more then 150 new mobile devices, for every conceivable market segment, price category or feature set have been launched in 2007. However, there were two devices, that clearly stood out among this huge pile of offerings, and can be “the called mobile handsets of the year” – Nokia N95 and Apple iPhone.
The iPhone – for it’s revolutionary multi-touch user interface that captured press and public attention to an unprecedented degree. And left every other mobile phone manufacturer scrambling and failing to produce a device that was at least comparable in the ease of use and “coolness” factor.
Nokia N95 - for the amount of sheer power and features, that no one, except Nokia itself (with Nokia N82) was able to beat during last 12 months.
These two phones were a benchmark, according to whitch user interface usability (iPhone) and features (Nokia N95) for the every new high end handset were measured against. And all of the competition failed to measure-up.
For now, I have no idea what will be the defining mobile handsets for 2008, but I already can tell you that there will be even bigger variety and more mobile phones launched in 2008, then there was in 2007.
By my current estimate, there should be well over 200 New mobile phones in 2008. That’s at least one new mobile phone model for every single working day.
We already have indications that more then 100 new handsets will come from just 4 mobile players next year:
- Samsung plans to launch at least 2 handsets per month, or at least 24 new phones next year (source: DigiTimes)
- Nokia will have 30 new mobile phones in first half of 2008 (source: Reuters, via IntoMobile)
- Asus will have 20-25 new handsets in 2008 (source Digitimes)
- Motorola plans 30 new mobile phone models next year (source Digitimes)
(Unfortunately the original articles from both Reuters and Digitimes has disappeared behind the archives paywall and I’m not able to link directly to them. But I have made image clippings from most of them and can vouch for the accuracy of the reported figures)
So, that’s already over 100 new mobile phones promised from 3 major (Nokia, Samsung, Motorola) and one minor player (Asustek). And we did not even mention such biggies as Sony Ericsson, LG; major niche players like RIM Blackberry and HTC; or up’n’commmers like E-Ten, Gigabyte, BenQ Siemens, Pantech, etc.
So I feel pretty safe predicting more then 200 mobile phones models for 2008.
Be sure to check later this week for more in “Mobiles in 2008″ series:
- 2008. Technology overview
- 2008 – The year of Touch
- 2008 – The year cameraphone took over
- GPS Navigation & Location based services in 2008
- Multimedia, entertainment and user created content in 2008