Benefits of Mobile Phone Coupons Plentiful

New figures have been released which estimate that almost 3 billion mobile coupons will be issued to mobile users around the world by the year 2011.

Big time analyst firm Juniper Research found that there would be just under $7 billion of discounts redeemed, which is quite significant.

Mobile coupons are continuing to gain in popularity as mobile users are finding them to be more of an important and beneficial tool.

Mobile Coupon

There are a few issues in particular which are really making the push for these coupons, and this includes:

•Cost savings on campaigns

•An increase in customer retention for mobile operators

•An increase in ARPU

•Higher conversion rates

• Reduced fraud

One of the biggest concerns with the mobile coupons is that there is a hesitancy from retailers to adopt them, which is the main reason that there is now such a driving force coming from some to push these retailers into helping popularize these coupons.

Although there are some definite challenges for the sector which will have to be overcome, the Juniper Research firm is keeping an optimistic attitude and it will be interesting to see what happens with mobile coupons in the future, especially over the next couple of months.

Via: SlashPhone

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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  • Julia

    But beside all the optimism, companies should keep in mind that mobile phone users don’t want to receive coupons “suddenly”.
    Mobile couponing has high potential, but also in a negative direction: if you send coupons to people who haven’t agreed on receiving them beforehand, you can ruin your company’s reputation.

  • LadyinRed

    The easy saver program linked me to this offer and it is indeed a very generous offer. I wish I had the money to invest, but atm, not that much money for such investments.