Google to launch mobile advertising in Greater China area soon
Since Google’s AdWords program for mobile handsets is currently limited to a few countries such as the US, it has signed an agreement with Taiwan, China and Hong Kong telecom operators to launch the said service in their own markets soon. This is following NTT DoCoMo and KDDI’s cooperation for mobile advertising services in Japan.
John Liu, the company’s vice president for sales in greater China said this at a press conference in Taipei on May 22. He further points out that for Taiwan, Google will cooperate with Chunghwa Telecom and Far EasTone Telecommunications.
Perhaps Google wants to test the waters in Asia with regards to mobile advertising, and that’s why they are carefully selecting in which countries to launch their mobile advertising program. Users that are new to the service will no doubt find it awkward to see contextual text links in places where they didn’t exist before, but it should grow on them.
The money Google is making from this service probably goes to developing the next generation smartphone OS (in the form of Google’s Android) and wireless network (in the form of Sprint-Clearwire’s WiMAX network) anyway, so it’s a good thing.