Microsoft aims to steal Apple’s flame in mobile music biz
We may never know what took Microsoft so long, but it seems they have finally come to their senses and are looking into improving the music experience in Windows Mobile.
Andy Lees, Senior VP of Microsoft’s Mobile Business Communication division, says that “One thing that Apple has leveraged on is the music scenario, and I think that is something the operators and ourselves are partnering on, just to make sure that consumers can use live music in the best way.” Well, it’s about time, after all, but the question is, can Microsoft really do it?
There’s no doubt that Microsoft is a very massive company, and that they have a lot of sheer power in their hands. But the fact remains, this move is more of like an afterthought. Something that someone from the inside might’ve thought up in the midst of thinking why they are being left behind by their competitors.
In any case, one can’t say it’s impossible for Microsoft to take over the mobile music business, especially if they really put their heads, and not to mention their billions of dollars worth of resources, to the task.
Still, Microsoft has got a long way to go. But if they can cook up something that would put Apple’s iTunes and the iTunes Wi-Fi music store to shame, as well as everything else out there, I don’t doubt that the only way to go for them would be up.
Via Information Week