When you’re part of one of the biggest game publishers in the world, and you realize that the next generation of gaming lies on a device called the iPhone, what do you do? While you’re mulling over your answer, let me tell you what Neil Young did. He left his company (Electronic Arts) to launch his own gaming company.
Neil Young’s gaming company will be “a next-gen mobile games publisher, specifically and initially focused on the iPhone.” He’s called it ng: moco, which stands for Next-Gen Mobile Company. Name-wise, it’s not as creative as he can get, I’m sure. But I’m guessing he’s focusing all his creativity on the games he’ll develop.
Young seems to firmly believe that the next generation of mobile gaming lies on the Apple iPhone. As such, he will dedicate his time from now on in developing iPhone specific mobile games.
The following statement pretty much sums up what he thinks about the iPhone in terms of gaming:
“The device itself is, from a performance standpoint, somewhere between a DS and a PSP, but unlike the PSP, it’s got touch, the accelerometer, the camera, the microphone… it’s location-aware, and from a usage standpoint it’s always on, always with you and always connected to the network.”
That’s why he’s wasted no time in creating NGMoCo, to attract developers to his side and build a fleet of dedicated mobile game developers like him who share his vision of an iPhone dominated gaming world. For the time being.
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