LG trend-sets working with famous artists for promotion, Samsung shrugs
After years and years of churning out phones with horrendously ear-killing ringtones, companies like LG Electronics have learned that these are not what the people want. And being the good mobile phone company that they are, they’ve switched from these generic, bird-chirping sounds to either three second song snippets or full blown music tracks.
Currently, LG uses songs by a well known a capella act called Real Group as ringtones for 30 models of its cellphones. They’ve had a great experience with the collaboration so far, so it’s likely that they’ll keep on doing this for future phone releases.
Real Group’s track records speaks of about 5 million album sales worldwide and more than 2,000 concerts. They’ve been working with LG since 2006, writing the notes to the sounds you’ll hear when you operate an LG handset.
For future models, LG plans to include five works of the late Keith Haring, a late American pop artist, as cellphone wallpapers in the form of flash files. For the rights to use these wallpapers, LG is said to have paid US$150,000 to the Keith Haring Foundation in fees. A hefty sum which most mobile phone users will never even know about. The end-product, the result of the collaboration, is all that they will see.
Nokia, with its old 8800 Sirocco model, and Sharp, with its N705i model in Japan, also believe in the power of working with artists. Only Samsung remains reluctant to the idea, and v values their brand more highly than the artists which it can very easily strike a deal with.
Maybe Samsung will cave in with time, but for now it’s clear that you won’t be finding Kelly Clarkson singles pre-loaded onto any of their phones any time soon.