It seems that some days ago Eldar Murtazin, Editor in Chief of the biggest Russian mobile tech site mobile-review.com had a fallout with some Sony Ericsson guys.
On Monday, on his own personal blog Eldar wrote
” … some guys wanted a war and they will get it… I officially decided that I won’t be complying with the embargoes on any materials from your company, including:
- marketing roadmap until 07/09
- advertising plans with product/channel breakdowns
- new products and their problems
Since none of the materials I have came from you and I never signed any NDA’s…
While Sony Ericsson is never mentioned in the post, many of his readers readily concluded that they are indeed the ones to provoke Eldar’s ire.
Well, today seems to be a good day for a follow-up. And here’s a Sony Ericsson’s “Accesory Design Brief: Digital Photo Frame” from Eldar’s journal:
It seems that Sony Ericsson has decided to start making it’s own digital photoframes, as an accessories for it’s Cybershot phones. The design brief argues that:
This is the first Sony Ericsson digital photo viewer. The purpose of the product is to be an affordable accessory, but still provide enough quality and design impression to match the Cyber-shot™ concept/brand and lead the way for more Sony Ericsson digital photo viewer products.
The target group for the product is Mainstream Materialists, with UK, Germany and Sweden as initial target countries.
More than 50% of all digital photo frames today are sold as gifts and why buyers seem to be “all kinds of people” according to sales channels. This concept is (at least to some extent) assumed to be the case also for this product, meaning that the buyer and user in many cases probably won’t be the same person. A design language appropriate for a wide range of consumers, at least covering the whole span of Mainstream Materialists, is therefore desired.
The specs for the incoming Sony Ericsson Digital photoframe will include:
- LCD screen 5-7” (cost related but 7” is the goal)
- Vertical and horizontal desk stand back support (stored in the product preferable fold out or similar, not an extra item that gets lost.)
- Hanging device for both vertical and horizontal position (“keyhole”)
- Hard key – on/off switch
- Soft keys (capacitive sensing) for UI control
- Internal memory ~ 512 MB
- External power adapter (interchangeable tips to fit globally) with long enough wire to enable wall mount of the photo viewer.
- In-built battery < 3 hrs photo display
- Tilt sensor for picture rotation
- Light sensor for LCD adjustment and auto shut off
- Movement sensor (for power saving)
- Memory card reader with support for: MS M2, MS Duo, SD, SD micro (CF, xD and MMC if included in “standard” solutions)
- USB Mini B (slave) for connection to computer.
- USB Type A (host) for connection to phone, USB memory sticks and other storage devices. The USB connector shall be located to enable a standard USB memory stick to be inserted while the product is hanging on the wall/standing on a shelf.
- TV-out RCA connector.
- Bluetooth 2.0+EDR or latest version at the time of launch.
- Remote control functionality from the phone via Bluetooth (like the power point control, change picture forward and backward)
- Kensington lock compatible
I have no idea what transpired between SE people and Eldar Murtazin, but the upcoming quarrel promises to be a boon for us, mobile news junkies. So stay tuned for the latest leaks and news about upcoming SE products.
If you liked the post, you might find these interesting too:
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