No matter how sophisticated and high-tech the most recent handsets being outed by Nokia, Samsung, Motorola, and Apple might seem, they are not compatible with China’s China mobile multimedia broadcasting (CMMB) mobile TV standard, and therefore very limiting to the person who wants to stay up to date with the latest happenings in this year’s Beijing Olympics.
It is because of this that sales of white-box handsets which support the said mobile TV standard seem to have sky-rocketed recently out there in China. At the same time, chipset provider MediaTek has also experienced a rise in sales.
Though this is definitely more of a fad than something that will last long after the Olympics is over, it just goes to show that you really can’t go wrong by targeting a niche. Which in this case is China’s mobile TV market.
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