Cellcom Israel offers free air time for customers who suffer through commercials
By David Gonzales on 15 Sep 08Israel’s largest mobile phone operator, Cellcom, is thinking ahead as it launches a new initiative entitle “Time is Money.” In it, the operator aims to give users free air time in exchange for them watching commercials on their mobile phones.
Cellcom plans to give customers up to 45 minutes per month of free air time just for watching the commercials on their cellphones. It is said that the rate being paid by advertisers per proven ad view is 1.y shekels or about $0.47 (47 cents).
And speaking of advertisers, major ones such as Coca-Cola, Nokia, and Sony have already signed up and are among the first companies to try out the new advertising model.
Cellcom seemed very confident about this new venture, but of course, only time will tell how effective it really is.
Via Reuters
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