Israel’s largest mobile phone operator, Cellcom, is thinking ahead as it launches a new initiative entitle “Time is Money.” In it, the operator aims to give users free air time in exchange for them watching commercials on their mobile phones.
Cellcom plans to give customers up to 45 minutes per month of free air time just for watching the commercials on their cellphones. It is said that the rate being paid by advertisers per proven ad view is 1.y shekels or about $0.47 (47 cents).
And speaking of advertisers, major ones such as Coca-Cola, Nokia, and Sony have already signed up and are among the first companies to try out the new advertising model.
Cellcom seemed very confident about this new venture, but of course, only time will tell how effective it really is.
If you liked the post, you might find these interesting too:
- Nokia signs $2 billion worth of deals in China – which is not as good as it sounds
- Samsung enters Top 10 of global brands lifted by Galaxy S III And Galaxy Note buzz. Apple now No.2
- Nokia X7 now available at Three UK, free from £30 per month
- Nokia cuts phone prices to liven up competition
- Nokia will support carrier customization for Maemo