Nokia is looking forward to the day when the mobile advertising market grows to be worth more than $12 billion in 2011, and as such is already getting a lot of big players to sign up in their own mobile advertising network.
The Nokia Media Network recently gained Sprint, Bharti Airtel, and several other European media giants as partners. The said European publishing houses are International Herald Tribune Europe, Agence France-Presse France and RTL Mobile Germany.
Since Nokia is now able to produce very capable mobile internet devices in the form of their phones, it is only logical that they take care of the markets that these create. Since the users of Internet-enabled Nokia handsets will be online, ad-supported mobile services will be the way to go for Nokia. Whether the mobile advertising does grow to be worth more than $12 billion in 2011, though, as research firm Gartner estimates, only time will tell.
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