Nokia’s Vertu to set up shop and market high-end models in Japan
Nokia-owned Vertu, known for handsets so expensive you are likely to live through your whole life without ever seeing even one person using one, is going to set up shop in Tokyo’s Ginza district in December. This will be the brand’s first store in Japan, while it works on opening even more stores elsewhere in the said country.
There have been various models in Vertu’s luxury handset line now, and it is unclear which models exactly will be sold in Japan. Regardless of which, they will likely be priced from 890,000 yen (US$8,422) to 5 million yen.
It is still not confirmed whether NTT DoCoMo Inc. or Softbank Mobile Corp. will be exclusive carrier launching the Vertu phones, or if there will be any other customizations applied to the handsets when they are released in the Japanese market.
Via Trading Markets
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