Nokia is exploring the use of your S60 handset displays for mobile ads
There’s a good reason that Nokia is building-up it’s Media Network. With tens of millions of Net enabled Nokia handsets out there, Nokia has a lot of our undivided attention focused on these small screens while we read our messages, browse the net or search for directions to get somewhere.
There should be a boon of advertising dollars for Nokia and operators if only there was an efficient way to put advertising messages in front of our eyes while we are engaged with our phone. And recent Nokia patent application for “Animated Connection page” shows how Nokia may go about doing that.
The plan is to load a standardized advertising management app called “Connection page” in the phone middleware, and use it to manage all advertising messages. ‘Connection page” is responsible of retrieving ads from company servers, storing them in phone memory, updating and removing them as necessary.
Advertising supported apps then call to the “Connection page” for relevant ads, which are generated in required format and displayed in front of you, while you are reading your e-mail, browse the net, or look at the Nokia maps.
With the amount of information that the phone can have about you – location, keywords in messages, the type of phone you are carrying, program you are using, usage patterns, etc; the possibilities to display contextually relevant ads are great.
And the possibilities to provide immediate calls to action like “Call now for xx% discount“, or “There’s still a “Happy our” if you get to our restaurant within 15 mins. Click here for directions“, might make this form of advertising even more attractive to businesses.
And useful to you too. Of course, finding the right balance between useful and hugely annoying ads might be a big problem.
But mobile advertising is here to stay, and we are gonna see more and more of it anyway. And it might at least be less annoying then receiving irrelevant unsolicited SMS messages and marketing calls several times a day.