Bang & Olufsen says goodbye to the cell phone biz
Bang & Olufsen, the Danish company mainly known for its high-end audio and video products, announced it will no longer be involved in manufacturing cell phones.
There are two Bang & Olufsen mobile phones currently on the market, both built together with Samsung: Samsung Serene and Samsung Serenata F310.
These two weird-looking handsets will be the only ones ever manufactured by Bang & Olufsen. The company wants to concentrate its business only on its audio and video products, as apparently its other branches are not that profitable.
Released about three years ago, Samsung Serene can still be bought from Bang & Olufsen shops. Samsung Serenata F310 (pictured above) was launched in late 2007 and, obviously, you can also find it in B&O’s stores. Both mobile phones have retail prices of more than €1,000.
Although there will be no more B&O cell phones, the company will still collaborate with Samsung. In consequence, the South Korean manufacturer will still embed Bang & Olufsen’s ICEpower audio technology into its phones, offering consumers a high-quality mobile music experience.