New misleading iPhone 3G commercial banned in the UK

Ilinca Nita  By on 26 Nov 08

We all know that video commercials represent one of the easiest ways for manufacturers to present their products to consumers. But what if a commercial is misleading and presents a product as “the best thing ever” when in fact it is not – should that commercial still be aired on TV? Nope, it shouldn’t. And, in the UK, the Advertising Standards Authority (ASA) actually takes care of such commercials and bans them when needed.

The latest commercial to be banned from the UK folk’s TVs is made by Apple and O2 and it’s obviously made to showcase the hugely popular iPhone 3G.

According to BBC, the advert presents the Apple smartphone as being really really fast at loading Web pages or Google Maps. 

The problem is that 17 people complained to the ASA about the ad, saying that it has misled them as to actually believe the iPhone 3G can accomplish said tasks at the speed shown in the video.  

Sure, Apple UK did mention that the speed comparison is made related to the old iPhone 2G and it depends on network performance. Still, ASA’s decision was to ban the commercial.

I guess no one bans similar iPhone 3G commercials in the US, is it?    

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