Verizon chooses Microsoft for mobile search and advertising services

Verizon Wireless has announced the signing of a 5-year deal with Microsoft, following which, the Redmond company will provide Web search and Internet search mobile advertising services to the carrier’s customers.

The deal will be effective starting the first half of this year, bringing Microsoft Live Search to Verizon’s smartphones and feature phones.

Also, Microsoft will be responsible for displaying advertising on Verizon’s Mobile Web service, offering a convenient solution for advertisers to reach mobile users.

“Wireless customers are increasingly using their phones to access the Web, browse and buy all forms of music, video, games, and to look for relevant local information. We’re teaming with Microsoft to make the emerging wireless experience accessible and easy for customers. Microsoft’s Live Search for mobile brings innovation, tremendous resources and expertise, all dedicated to meeting our strategic objective to deliver the best search, discovery and advertising experience,” declared John Stratton, Verizon’s chief marketing officer.

The two companies didn’t disclose the financial terms of the agreement.

Source: Verizon

Author: Ilinca Nita

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