Getting a world-famous person to endorse your product to millions of people worldwide isn’t hard. After all, product endorsers, no matter how popular, have their price which companies are more than willing to pay.
But can you imagine having the world’s most powerful man endorse your product? And for free, at that? That is exactly what BlackBerry smartphone maker Research In Motion (RIM) is experiencing right now, as the U.S.A.’s President-elect himself Barack Obama confesses that he just can’t live a day without his personal BlackBerry.
Due to legal and security concerns, he might be forced to let go of the device he needs using the most once he takes office. However, President-elect Barack Obama has often stated that his BlackBerry just means so much to him, and in a recent interview CNBC and The New York Times, he said, “I’m still clinging to my BlackBerry. They’re going to pry it out of my hands.”
Marketing experts claim that if the so-called “BlackBerry president” only charged RIM for all the publicity and credibility that he gives them, it could amount to $25 million, maybe even $50 million. If that’s so, then this could very well be “almost the biggest endorsement deal in the history of endorsements,” as Burns Entertainment president Doug Shabelman says.
Well, that’s good news for RIM, then. They could use a little backing up, especially with that sweet-looking new Palm Pre smartphone that was just launched recently.
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