Palm Pre Sprint’s pricing update and sales volumes
When Mobile Review’s Eldar Murtazin revealed $399 price for Palm Pre on Sprint network, he caused a lot of discussion and even more questions in the mobile blogosphere.
Is $399 price tag for Palm Pre smart or stupid decision, given that it’s main competitors – iPhone and Blackberry Storm are selling for $199? Was the quoted price for a contract or contractless phone? Is this price real at all?
Well, today Mobile Review has published a much needed clarification and also revealed some more interesting details about initial Palm Pre’s sales volumes and strategy plans.
The earlier quoted $399 price for Palm Pre was actually for a handset without contract on Sprint. And it is only one of the possible price points Palm is contemplating. Another one is $499 for a phone without contract. So when Palm Pre starts shipping on Sprint in summer of 2009, the actual pricing should be either $399/$149 or $499/$199 for no-contract/2-year contract Pre. However, the final decision will be based on the competitive landscape, when the next gen iPhone and Storm devices will make their appearances around that time.
There’s another interesting news tidbit in Mobile Review’s article on Palm Pre. It seems that the initial production run of Palm Pre devices for Q3 will be limited to 200 000 units. That is because only a limited amount of non-standard display panels for Palm Pre is available for now. Palm expects to start ramping up the production volumes heading into Q4 and holiday season. With the expectation that a very positive reception of the handset, combined with the shortages will fuel the demand as production volumes increase.
As for the Palm Pre getting to Europe and onto other networks in the U.S., it will all also depend on how Palm Pre is received on Sprint. If there is a huge demand there, only several key European markets will get the new handset and in a very limited volumes as well. And other U.S. operators will have to wait for a while for their own Pre device.
If Palm Pre flops on Sprint, then you can expect it appearing in many other countries and U.S. networks pretty soon.
Via Mobile Review