Nokia announced the start of a public trial in its homeland, Finland, trial that will test consumer response to what’s presented as “an indoor mapping and information service”.
Launched in Kamppi, one of Helsinki’s largest shopping centers, the service provides customers, via their mobile phones, with indoor maps that can be easily searched for showing the location of their preferred shops and restaurants.
Also, you can get info about the shopping center itself, plus details on opening hours, discount vouchers and so on.
“With this trial Nokia Research Center is making indoor location based services easy and accessible to shoppers with a web browser on their phone. By combining location information with promotions from the Kamppi retailers we aim to provide a compelling mobile offering. Later this year we plan to extend the trial to bring more customized information to the user,” declared Hannu Kauppinen Head of Business Validation, Nokia Research Center.
To test Nokia’s new LBS trial, you must access http://kamppi.nokia.mobi from your mobile phone. And, of course, you must be inside the Kamppi Shopping Center
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