Orange to launch Application Shop – its own app store
Orange is the latest major company to announce an upcoming application store for mobile phones.
The service is simply called Orange Application Shop and it should go live in France and the UK starting the next few weeks.
For the moment, there are about 200-300 games and applications ready, coming from publishers like AFP, Gameloft and PacketVideo.
The app’s average price is said to be of €6, while the most expensive ones will not cost more than €12. What’s interesting is that you will be able to download trials of the apps and then purchase the full versions (assuming you like them).
Unlike Apple, Microsoft or RIM, Orange is willing to negotiate the percent of the revenue due to software developers who submit apps in the Application Shop. For example, if an application is hugely popular, its developer will receive more money than it would if the app had been only a moderate success.
Starting the fourth quarter of 2009, Orange Application Shop will be available for a wider range of handsets, probably in most of the carrier’s markets.