KDDI launches iida premium mobile brand in Japan

KDDI, Japan’s second largest mobile carrier, launched a new premium brand in its home country.

Dubbed iida, the new brand currently has three phones in its line-up.

The first two are iida G9 (apparently manufactured by Sony Ericsson) and iida misora. 

The G9 is a cool slider that measures 115 x 50 x 17.4 mm and features a 3-inch TFT touchscreen display with 480 x 854 pixels, an alphanumeric keypad and a 3.2 MP autofocus camera. 

Here’s what the G9 looks like:




And this is the misora clamshell:


The third iida handset is from a special collection created in collaboration with Yayoi Kusama, the Japanese artist famous for her dots obsession. The collection also includes accessories like a handbag and a phone dock that looks like a toy dog.



KDDI’s new premium brand also offers a pico projector (which can be connected to the G9, as well as to other KDDI handsets) and a series of AC adapters – one of them being literally green.



For the moment, it looks like  only the G9 phone is available for purchase. The first 3,000 units cost only ¥19,600 (about $195). After that, the phone will be priced at ¥39,600 ($393).

Source: iida

Author: Ilinca Nita

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