KDDI launches iida premium mobile brand in Japan
KDDI, Japan’s second largest mobile carrier, launched a new premium brand in its home country.
Dubbed iida, the new brand currently has three phones in its line-up.
The first two are iida G9 (apparently manufactured by Sony Ericsson) and iida misora.
The G9 is a cool slider that measures 115 x 50 x 17.4 mm and features a 3-inch TFT touchscreen display with 480 x 854 pixels, an alphanumeric keypad and a 3.2 MP autofocus camera.
Here’s what the G9 looks like:
And this is the misora clamshell:
The third iida handset is from a special collection created in collaboration with Yayoi Kusama, the Japanese artist famous for her dots obsession. The collection also includes accessories like a handbag and a phone dock that looks like a toy dog.
KDDI’s new premium brand also offers a pico projector (which can be connected to the G9, as well as to other KDDI handsets) and a series of AC adapters – one of them being literally green.
For the moment, it looks like only the G9 phone is available for purchase. The first 3,000 units cost only ¥19,600 (about $195). After that, the phone will be priced at ¥39,600 ($393).