Samsung threatens Nokia’s leading position in Europe

We already know that Samsung’s touchscreen phones are hugely successful in Europe and around the world – with the F480 being sold in more than 5 million units

And that’s not a surprise, since Samsung is the world’s second largest handset maker, with a global market share of about 20%.

What may be a surprise is that the South Korean giant threatens Nokia’s No.1 position – in Europe, at least.

According to a report conducted by the GFK market research group, Samsung “topped the list of the most popular mobile phones” in the following countries: UK, France, Italy, Belgium, Switzerland and Russia.

samsung-b5702-duos 

(B5702 Duos, one of Samsung’s mid-end phones for Russia)

Moreover, Sammy’s phones account for about 30% of the total number of handsets in Russia, Italy and the Netherlands. We’re not sure how many phones Nokia is selling in these countries, but Samsung’s 30% share is impressive, so the Finnish company should probably rethink its market strategy if it wants to keep its leading position in said markets.

Via Yonhap News

Author: Ilinca Nita

Share This Post On
  • http://midtoad.org midtoad

    There's a word difference between the “Samsung will rest their leadership” that you wrote and the “Samsung will wrest their leadership” that you meant to write.

  • http://midtoad.org midtoad

    There's a word difference between the “Samsung will rest their leadership” that you wrote and the “Samsung will wrest their leadership” that you meant to write.