Samsung Omnia HD is still Omnia HD in Italy. Promoted with X-Men Origins: Wolverine

Well, it looks like the whole “Samsung dropping Omnia HD name” story was a bit overblown.

Yes, it is true that Symbian based Omnia HD  will be marketed as i8910 HD in some countries, in order not to confuse it with original Samsung Omnia that runs on Windows mobile.  But Netherlands is the only country  that we have some sort of confirmation about the drop of Omnia name so far. But we do not know which countries are affected by this.

However,  we can now safely confirm that Samsung Omnia HD is keeping the ”Omnia” part of it’s name in Italy. Where Samsung is co-promoting the Omnia HD handset with  a special launch event of X-Men Origins:Wolverine.

samsung-omnia-hd-x-men-origins-wolverine

My guess is that quite a few other countries will be keeping Omnia HD name for Samsung i8910 as well.

At a closer look, this seems pretty consistent with overall Samsung marketing efforts in different regions and countries. Which probably is -  let bigger local offices to decide on branding and positioning of their handsets in local markets.

This way Samsung can have a major Anycall regional brand in Asia, sell it’s touchscreen phones under “Player” brand in France, “Tocco” in U.K. and “Touch” everywhere else in Europe, or have original Samsung Omnia to become Samsung WiTu in CIS and Samsung Player Addict in France. And become one of the most successful mobile vendors in Europe at the same time.

As for Omnia brand to be reserved only for Samsung Windows Mobile phones? I highly doubt it. If they are keeping Omnia on some Symbian S60 phones now, it would pretty hard for them to reverse the decision in the future.

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Posted on 13 Apr 09 - Filed in Samsung, Wireless - Comments - Written by Staska

  • Arnoud
    As far as my information goes, the Omnia HD is still called Omnia HD in the Netherlands and will be released within a few weeks (beginning of May): http://tweakers.net/nieuws/59552/samsung-brengt... The presale in webshops also mention Omnia HD for the Netherlands. As far as I know, Samsung Netherlands only confirmed what everyone knew: in some countries it will be marketed as i8910 HD.
  • Thank's Arnould, duly noted and corrected :)
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