Motorola teams up with David Beckham to sell its Aura phone
Motorola Aura, the luxury phone announced back in October 2008, is available for purchase since December last year.
But Motorola is probably not happy with the way sales are going (and no wonder, since the handset costs $2,000).
So now the company announced a new advertising campaign, called “Aura of David Beckham” and obviously starring the famous football player. The campaign will be launched in Europe at the end of April.
Talking about the Aura, David Beckham said:
“I love classic watches, so a phone that exposes its mechanics while also being so stylish is really unique. When you hold it, it feels like you have something really special in your hand.”
Now I wonder if Angelina Jolie would want to star in an advertising campaign for the Palm Pre…
Anyway, here you have the “Aura of David Beckham” video (although there’s actually not much to see in it, save for – of course – David Beckham, who looks like the Terminator):
Via Press release
Enjoyed the story? Get the news and updates as we publish them. For instant updates as we press the "Publish" button, click here to follow us on Twitter . To subscribe to RSS News Feed click here , for daily e-mail updates click here .If you liked the post, you might find these interesting too:
- Motorola Aura Diamond Edition announced, costs $5,730
- Angelina Jolie: Palm Pre is better than the iPhone
- Motorola: Don’t expect Aura to be available on eBay, ever
- Motorola Aura now available for $2,000, no less
- HTC unveils YOU advertising campaign, Quietly Brilliant brand
-
MotoMania
« LG Shine 2 and Vu 2 rumored for AT&T. LG Secret cancelled?Facebook 1.5 for BlackBerry available for download »