Nokia plans to take back marketshare with cheap consumer smartphones
The smartphone market has not been too kind to Nokia these last few months. Both it’s sales volumes and market share had seen significant declines.
Much of that was well deserved, since Nokia had pretty few compelling devices in the category at least until second half of 2008.
But things might be turning around for Nokia soon. After almost a year long lul, Nokia now has two big smartphone hits – E71 and 5800XM – on it’s hands. Both of them selling in quantities of more then 1 million units a month.
Today we get another hint on Nokia’s future strategy in smartphone marketed, straight from Nokia CEO Olli-Pekka Kallasvuo.
In an interview with Swedish Dagens Nyheterin, Mr. Kallsvuo said that Nokia “… intends to expand by offering smartphones at lower prices to reach more consumers” .
I guess they must have liked the results of cheap’o Nokia 5800XM, and will now adopt this approach with quite a few more devices.