HP announces flexible eSkins – new reflective display technology
Hewlett-Packard (HP), the giant American electronics manufacturer, has announced the upcoming availability of a new display technology that should allow consumers to personalize various devices – like mobile phones, MP3 players, digital cameras, notebooks and netbooks.
The technology is called Electronic Skins (or eSkins). It basically allows manufacturers to apply a “flexible reflective color film” on any of the above-mentioned devices.
eSkins leverage on HP’s innovative roll-to-roll manufacturing platform and make use of a special ink technology, providing “an electronically controlled color surface” and being able to “reflectively display icons and alpha-numeric characters.”
“HP’s eSkins technology allows our partners in the consumer electronics industry to further differentiate their products by introducing a dynamic, durable and reflective digital surface to enable new design freedom,” declared Ken Abbott, director, Emerging Technology, Technology Development Organization, Inkjet and Web Solutions Business, HP.
HP said that it would demonstrate the “roll-to-roll manufacturing platform on which eSkins technology was developed” on June 4, during Display Week 2009 (San Antonio, TX, USA). Maybe then it will be clearer how exactly the new technology can improve a mobile phone, for example.
Via Press release