Sony Ericsson offering mobile apps through PlayNow arena

Sony Ericsson intends to transform the PlayNow arena into its own app store, as the company has just announced that it would offer applications through it – in addition to music, movies, games, ringtones, wallpapers and themes.

Various apps will soon be offered to consumers in 13 countries around the world. The platform will be available for more markets later this year.

The Swedish-Japanese company says that PlayNow arena’s application catalogue will mainly include high quality apps which should provide “the best possible user experience on Sony Ericsson mobile phones.”


Sony Ericsson mentioned that developers will be able to submit applications starting July 1, at this website (it’s not online yet).

For the beginning, only Java and Symbian apps will be accepted, but support for other platforms (probably Windows Mobile and Android) should be added soon.

Apart from bringing apps to PlayNow arena, Sony Ericsson has also announced that its entry-level 3G phones would be enhanced with its Mobile Java Platform – meaning that the handsets will offer a “far greater variety of content and applications.”

Via Press release

Author: Ilinca Nita

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