NTT DoCoMo and Tata launch new GSM brand in India
NTT DoCoMo, Japan’s largest mobile carrier, announced the unveiling of a new brand in India, established with the purpose of offering GSM services across the country.
Created in collaboration with Tata Teleservices Limited (TTSL), the new brand is called Tata DoCoMo.
It will launch its services sometime later this month, first in southern India. By the end of 2009, Tata DoCoMo intends to provide services nationwide.
Details about the phones and data plans that the new brand will offer are not known. However, since the phones are GSM, they’ll surely be different than the devices currently offered by TTSL via its CDMA brand Tata Indicom.
As of 2008, NTT DoCoMo owns 26% of Tata Teleservices. The Japanese company said it would “bring to India the various products and services that we offer in Japan – such as i-mode, LBS and mobile payment.”
Even more, DoCoMo will work with Tata “on future technologies like 3G and Long-Term Evolution (LTE).”