Nokia Life Tools services launched in India
Today, Nokia announced the Indian release of Nokia Life Tools, the service unveiled by the company back in November 2008
The commercial launch comes after a successful pilot in the state of Maharashtra and will be first rolled-out in said state, in collaboration with the Maharashtra State Agricultural Marketing Board (MSAMB).
Targeted at non-urban consumers, Nokia Life Tools includes three sub-services: Nokia Life Tools Agriculture, Nokia Life Tools Education, and Nokia Life Tools Entertainment.
The Agriculture service lets you choose two plans: a basic and a premium one. The basic plan costs 30 INR ($0.65) per month, providing “daily weather updates and relevant agriculture-related news, advice and tips” anywhere in India. The premium plan, available soon in 10 Indian states, will cost 60 INR ($1.30) per month, offering “the closest market prices for three crops chosen by the subscriber,” alongside the info included in the basic plan.
Nokia Life Tools Education includes three components: Learn English, Exam preparation (including tips for CBSE, ICSE and State Board-level exams), and General Knowledge (providing “useful information about the world”). The Education services cost 30 INR per month each.
Nokia Life Tools Entertainment includes News, Jokes, Astrology and ringtones, and it will be available “at existing market prices”.
Initially, Nokia Life Tools will be accessible only via Nokia 2323 classic and Nokia 2330 classic (pictured below), but it will be expanded to other Nokia phones in the future.
Nokia Life Tools can work wherever a cell phone works and it doesn’t require GPRS coverage. The service will be launched in other Asian and African markets later this year.