ModeLabs to launch Lacoste phones in 2010
ModeLabs, the French company that manufactures phones like the Christian Dior and the Tag Heuer Meridiist, announced it has signed a partnership with Lacoste, the Paris-based maker of high-end clothing, watches, perfumes and various other products.
Under the agreement, ModeLabs will develop Lacoste phones that will be on sale starting 2010.
The first ModeLabs Lacoste phone will reflect the quality values, the simplicity and elegance of the Lacoste brand. Further details are currently unknown, so we can’t tell you what the ModeLabs Lacoste phone will look like.
(this is, of course, a Lacoste watch)
No word yet if the upcoming handsets will be luxury ones, or just regular phones with the Lacoste crocodile logo embedded on their cases.
Anyway, it looks like more and more fashion-related companies are venturing into the cell phone business – we already have phones manufactured in collaboration with Prada, Armani, Hugo Boss and so on.
Via Press release (PDF link)