LG aims for #2 spot by 2012, plans new “Black label” iPhone competitor, Prada III phone and extreme premium brand

LG has made some pretty impressive strides in a cellphone market during these last few years. With the demise of Motorola and the problems ailing Sony Ericsson last year, they’ve even managed to become #3 cellphone maker in the world.

And LG does not plan to stop here. In an interview to Yonhap News Agency, Ahn Seung-kwon, president for LG’s mobile business, said that they plan to become #2 cellphone maker in the world by 2012. Which means that they plan to overtake Samsung in the next 3 years.

Ahn Seung-kwon

There were also some other interesting tidbits that Mr. Ahn let drop during the interview. Among them are:

  • in Q4 LG will launch a new “Black label” series phone, which will be positioned to compete with the iPhone
  • LG is pretty happy with their luxury “Prada” phone line and is working on another Prada handset
  • LG also has a plan to move even deeper into a luxury cellphone market, by creating it’s own extreme premium brand,  “similar to Toyota’s Lexus and Nokia’s Vertu”

Well, sounds pretty ambitious and interesting to me.

Will LG succeed to get to a #2 spot in worldwide cellphone vendor rankings? Unless Samsung or Nokia screws up in some major way, I strongly doubt that.

On the other hand, #3 spot is LG’s to keep now. They seem to have a pretty strong product line-up, smart business strategy and keep executing on it very well. While LG’s closest competitors – Motorola and Sony Ericsson keep sliding into irrelevance. So I expect the gap between them to widen further.

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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  • Andrew

    I do hope they improve their browser. From my experience with LG, the browsing experience is less than optimal.

  • jonnny cash

    but samsung sucks lg is already 10 times better than them

  • http://watch2012onlinefree.com/ 2012 HD

    LG makes the best products