Sony Ericsson has not been doing too well lately. Loosing hundreds of millions of dollars each quarter, with each quarterly report getting grimmer and grimmer.
And, knowing the line of products SE had for sale these few months, the coming quarterly report tomorrow is bound to be not much better.
So they really need to tell something to cheer their fans and customers to compensate for the bad news. And it seems that they are going to do just that.
At least that’s what Sony Ericsson North America just promised us via this tweet:
So let’s speculate some what those new products might be, especially since the leaks and rumors during the last few weeks and months have been pretty specific.
Unfortunately the big media blitz turned out to be a complete nonews event. And, the grapevine has it, it was all Samsung’s fault.
Here they were, ready to dazzle the world with their latest and greatest WinMo smartphone – Sony Ericsson Xperia X2 – the best modern technology could offer, and Samsung comes out with Omnia II and Omnia Pro. Less then 24hrs before the big event! Specwise leaving Xperia X2 in the dust.
That must have been quite a shock! All the ready Xperia X2 PR crap suddenly sounds just like, well, crap. And SE has nothing else to do but to scrap it, cancel the announcement, bore the attending media to death with the rehash of the old news, and start looking for the new PR angle.
And here we are today.
Xperia X2 ain’t such a big deal anymore. But Sony Ericsson is still in a desperate need for some good publicity, come tomorrow.
So SE leaks two more Xperia’s to the net. That’s a transparent display “Kiki” – SE Xperia X3 and Android based “Rachel” – Sony Ericsson Xperia X5.
Well, that’s a bit better. And right on time to give us something else, apart from dismal earnings, to talk and write about tomorrow
So, I think, that pretty soon, maybe even tomorrow we are going to see a major revamp of the Xperia line, with all three new Xperia devices announced.
Thank’s Dominck for a twittip.
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