Major handset naming scheme revamp coming at Nokia Wolrd 09′
With all the model numbers, marketing names and various brand series, finding out and remembering what a particular new phone is capable of is a royal pain in the behind. Even for hardcore fans of a particular brand.
Just as a quick mental exercise – what’s the difference between Nokia 6303, 6300, 6216 Classic and 6212 classic? Or Samsung S5050, C3010, S5200 and S3310?
See what I mean?
Sony Ericsson might have tried to do something about it a year ago, but with the reversion to the names like Satio, Yaris or Aino, the confusion is back. Samsung, LG and Motorola do not even try.
Well, it seems that it is up to Nokia to start sorting things out for us. And it plans just that during Nokia World conference in the beginning of September.
Those Cseries, Xseries brand names that Nokia has just trademarked? Yes, they are going to be announced at Nokia World, along with the major revamp of a naming nomenclature of Nokia phones.
The main goal of a new naming scheme – is to make it easily understandable for an average consumer. Every new phone will become part of some series. Every series will have a minimal set of functionality that is mandatory for any phone in the line.
E.g. every Eseries handset will come equipped with Wi-Fi, good e-mail/messaging client, extended synchronization functionality, data encryption. etc; – a minimal set of functions that business consumer will be sure to get with any of Eseries phone.
Every phone in Xseries will have 3.5 mm headphone jack, possibility to connect remote controller, hot-swap memory cards, radio, etc; – the things you need in an entertainment/music device.
Inside of the series, the models will be described by model numbers. E.g. the first digit of the model number will show phone’s position in a high-to low end line-up.
The minimal set of functionality will be reviewed and changed as necessary every few years.
Well, that’s all we were to able to find out about the new Nokia naming scheme for now. But stay tuned for updates as we get them.