Microsoft promotes higher prices for mobile apps

Ilinca Nita  By on 20 Aug 09

As it’s getting ready to launch Windows Mobile 6.5 and Windows Marketplace for Mobile in the next few months, Microsoft indents to attract as many app developers as possible on its side.

More exactly, the software giant encourages developers to price their apps higher than they do when offering them through other app stores.

According to TechFlash, Loke Uei, member of the Microsoft Mobile Developer Experience Team, said yesterday: “It’s up to you to play your pricing, but we would definitely want to promote that you make more money selling applications than selling your application in a dollar store.”

That “one dollar store” is a clear reference to Apple’s App Store, where there are countless applications priced at $0.99.

Windows-Marketplace-apps

Microsoft’s idea is to promote high-quality applications that would have a higher price and thus bring more revenue to developers. End users should benefit from this too, since they probably prefer to pay $5 for a really good app rather than $1 for a crappy one.

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  • joelmason

    Microsoft encourages higher prices? Not surprised but I do wonder if their business agreement with developers will be as generous as Apple. Sure, there's a lot of .99 crap in the app store and then there are some really good .99 apps. There are also apps that cost a lot more than .99 so it is not quite a “dollar store.”

    I hope Microsoft is successful in its mobile phone venture. Apple needs competition to keep its innovative edge sharp and not fall into complacency which happens to monopolies like Microsoft and like Apple is in danger of becoming.

  • joelmason

    Microsoft encourages higher prices? Not surprised but I do wonder if their business agreement with developers will be as generous as Apple. Sure, there's a lot of .99 crap in the app store and then there are some really good .99 apps. There are also apps that cost a lot more than .99 so it is not quite a “dollar store.”

    I hope Microsoft is successful in its mobile phone venture. Apple needs competition to keep its innovative edge sharp and not fall into complacency which happens to monopolies like Microsoft and like Apple is in danger of becoming.

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