Microsoft launches OneApp, helping feature phones to become smarter

After announcing its Office-related collaboration with Nokia, Microsoft is further expanding its presence in the mobile market beyond Windows Mobile, by launching OneApp.

In Microsoft’s words, OneApp is a software application that offers feature phones the ability to run various mobile apps like Facebook, Windows Live Messenger, Twitter and Mobile Wallet.

Targeted at mobile users in emerging markets, OneApp has only 150KB, while its apps have about 30KB. The software includes a cloud service, which lets users access apps that are not stored on their phone.

OneApp will be first launched in South Africa, in collaboration with Blue Label Telecoms.

Microsoft OneApp

“When people see these apps running on a feature phone, their eyes light up. It’s pretty exciting. What we’re letting you do is get access to the applications and services you want from a device you already own. If you don’t own a PC, or you share a PC, your mobile phone may be your first or only computing device,” said Tim McDonough, Microsoft ‘s senior director of Mobile Product Management.

A video preview of Microsoft’s OneApp can be watched below (funny – the application is not demoed on a feature phone, but on a Nokia E65 Symbian smartphone):

Via Press release

Author: Ilinca Nita

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