#NW09: Nokia World 2009 live report. Day two

Welcome to the day two of our coverage of Nokia World 2009 in Stuttgart. Coverage of Nokia World 09′ day 1 can be found here.

If day one was all about new devices, day two is all about services.

First we have the keynote by Niklas Savander, Executive Vice President, Services, where I plan to add another piece to the puzzle that current Nokia services are. We also have an interview with him scheduled for later.

Then there’s a  Facebook keynote coming up, and there should be some announcement here. Nokia already announced Facebook – Nokia maps integration, so this should be something more interesting. I still hope for a single login between OVI and Facebook connect.

We’ll also be sure to learn more about Nokia money, Nokia Music, OVI ecosystem and other interesting stuff today. And there was no Nokia video announcement yet, but I hope it’s coming.

All the updates will be posted here, so be sure to hit refresh button on your browser often, so you don’t miss a thing.

Keynotes &  Interviews

Well, dodays presentations were a snoozer.

I guess there is reason we love to write about gadgets more. They are much more interesting and exciting then some service offerings for the emerging markets. Even though the latter can be much more important in the long run.

And there were quite important things announced today.

Nokia services and Music.  Niklas Savander, EVP services, Nokia

New OVI Maps and  navigation APIs , for starting location and filtering content around, announced.

Third party access to full “Walk” and “Drive” navigation capabilities of OVI platform in 70 countries.

Web runtime based cross platform SDK based on HTM/CSS/JavaScript launched, for developing apps for OVI. Create once publish to multiple platforms.

Why start with maps? That’s were most interest and demand was.

Will other APIs will be opened? Yes, they have a plan/roadmap for 10 more of them.

OVI:  a lot of services, little integration. Yes, we know, and we already narrowed number of services down. It was a conscious choice.  The dilemma we faced was:

  1. spend few years before launch, integrating all the stuff to work well together
  2. go to market first with what we have at the momet and start integrating later

We went with #2. Now we are integrating. We already spent 18 months on it, but there muchmore to do. We already got a single login to OVI working. Now the next thing is to make separate services work well together. E.g. if I enter info in one service, it should propagate to others, so I won’t have to enter the same info twice.

Why is it taking so long? Because we bought a lot of different stuff/companies, and all of them had different setups and architecture. And it extremely hard and time consuming to integrate everything.

User interface/experience is another very important part of the puzzle. We’ve got a very good new team from outside, that is responsible for UI overhaul. But it takes multiple revisions  to get there. (ed. If the OVI Suite 2.0 is their product, I’m impressed)

Why there’s such a poor integration between OVi services and Nokia devices? Two reasons.

#1 – we want to do that via WRT, so our developers don’t have to worry about which device they are optimizing service or app to. Write once, run everywhere.

Even now, in many cases, our hardware company genes are driving product launch decisions. “We’ve got the hardware ready. Just slap the software you have into darn thing and let’s launch it!”. But that is changing.

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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