Sony Ericsson Xperia Pureness (Kiki) unveiled – video

Well, what do you know, the Xperia X2 is not the only new phone announced by Sony Ericsson these days. The Swedish-Japanese company has also unveiled, in London, the Xperia Pureness, a handset that looks atypical for the Xperia family – that’s because it has something to do with Sony’s new make.believe brand direction.

The Sony Ericsson Xperia Pureness is a phone with a simple design, bringing together “beautiful craftsmanship and the concept of talk, text, time – a holiday from technology.”

And to continue with the PR language, the Xperia Pureness “approaches the mobile phone as a work of art rather than technology.”

Reportedly, Sony Ericsson’s designers “aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.”

Words aside, this is what the phone looks like:

Sony Ericsson Xperia Pureness

The handset seems to be the same with the Sony Ericsson Kiki, first seen two months ago.

Here’s a silent video promo with the Xperia Pureness (it looks like its keys are hidden and only light up when needed; also, the phone’s display is transparent):

The features of Sony Ericsson Xperia Pureness were not unveiled, but SE mentioned that the phone would be available starting November “in key cities around the world”. I think we should expect a hefty price tag for this one :)

Via Press release

Enjoyed the story? Get the news and updates as we publish them. For instant updates as we press the "Publish" button, click here to follow us on Twitter . To subscribe to RSS News Feed click here , for daily e-mail updates click here .

If you liked the post, you might find these interesting too:

Posted on 03 Sep 09 - Filed in Sony Ericsson - Comments - Written by ilinca

blog comments powered by Disqus

« Sony Ericsson launches 2010 FIFA World Cup Extra Man campaignSprint intros the Android HTC Hero – available starting October 11 »