Well, what do you know, the Xperia X2 is not the only new phone announced by Sony Ericsson these days. The Swedish-Japanese company has also unveiled, in London, the Xperia Pureness, a handset that looks atypical for the Xperia family – that’s because it has something to do with Sony’s new make.believe brand direction.
The Sony Ericsson Xperia Pureness is a phone with a simple design, bringing together “beautiful craftsmanship and the concept of talk, text, time – a holiday from technology.”
And to continue with the PR language, the Xperia Pureness “approaches the mobile phone as a work of art rather than technology.”
Reportedly, Sony Ericsson’s designers “aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.”
Words aside, this is what the phone looks like:
The handset seems to be the same with the Sony Ericsson Kiki, first seen two months ago.
Here’s a silent video promo with the Xperia Pureness (it looks like its keys are hidden and only light up when needed; also, the phone’s display is transparent):
The features of Sony Ericsson Xperia Pureness were not unveiled, but SE mentioned that the phone would be available starting November “in key cities around the world”. I think we should expect a hefty price tag for this one
Via Press release
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