Samsung B3410, B3310, etc; Samsung’s bid to take over QWERTY messaging phone market
When Samsung gets serious about something, it really gets serious.
Starting in late 2007, with the release of Samsung Armani and F490 touchphones, they’ve got touch screen as religion. And started churning out touchscreen phones like crazy.
I tried to do a quick count in my head, how many touch phones Samsung has at the moment, but quickly got lost. As a result of this touch binge, Samsung now is the biggest producer of touch screen phones in the world, selling millions of them every month.
Right now Samsung also has the thing for AMOLED displays. And no other handset vendor can come even close in number of AMOLED equipped handset models, or units shipped.
Before the touch thing, Samsung also had the RAZR inspired thin phone mania. And did quite well with their Ultra Thin series.
And now, it seems that Samsung is starting to get hooked up on the QWERTY/messaging phones. At least that’s my impression from the visit to Samsung’s IFA stand.
Here are some of them:
Samsung B3410 QWERTY touchphone
Samsung B3410 is a side slider with QWERTY keyboard and a touch screen.
When closed, Samsung B3410 differs very little from any other full touchscreen Samsung phone. It comes with the native Samsung OS and has familiar Samsung TouchWiz 2 user interface.
While not the cheapest among Samsung touch phones (that place belongs to Samsung Corby), the build and specs of Samsung B3410 indicate, that this will be one of the cheaper, lower mid end messaging handsets.
Samsung B3310 QWERTY messaging slider
It does not have a touchscreen, just a simple side slide QWERTY keyboard, and an interesting, one line numeric keypad on the side. And it comes in many colors, though for now, we’ve got to play only with blue model.
The two phones above were not the only QWERTY messaging handsets on display. We just wrote about the Corby like Samsung B3210 candybar (Corby Pro, anyone?), with colorful back covers and QWERTY keypad, which is destined to be the cheapest Samsung QWERTY feature phone.
And there were those expensive QWERTY smartphones we all know and love – Samsung Omnia Pro B7610 and B7320 on display too.
Samsung’s bid to take over QWERTY messaging phone market
Notice something interesting?
5 QWERTY messaging phones, all of them launched within last 3 months. And there are more of them still to come this year.
Just like with touchphones, it seems that Samsung is now getting real serious about QWERTY messaging phone category.
There’s nothing very surprising here. With the explosion of online social services like Facebook, Twitter, MySpace, etc;, which are now moving from Internet to mobile phone, the need for the handsets that allow for fast and comfortable typing has been growing for a while now.
QWERTY phones are moving from a niche market into mainstream, and their growth will only accelerate as mobile internet takes off.
And Samsung, having fully internalized this trend, is jumping into category the usual Samsung way. By flooding it with every variation of QWERTY handset imaginable, and watching which ones will catch on.
Someone once described this approach as “throwing spaghetti at the wall, to see what sticks”. Very few companies are able to do that successfully. But, if history is any guide, Samsung is one of them.
And, I’d bet dollars to donuts, that in a couple of years Samsung will be one of the three biggest QWERTY messaging phone vendors around.