Sagem to launch Puma phone ahead of 2010 FIFA World Cup

We don’t hear much about Sagem these days, but that doesn’t mean the French company is sitting around doing nothing. After working with Porsche to make the P’9522 luxury phone, now Sagem has partnered with Puma AG, the German producer of sportswear and high-end athletic shoes.

Sagem and Puma will launch a Puma phone in the second quarter of 2010, just ahead of 2010 FIFA World Cup.

According to the two companies, the Puma phone “will embrace both sport and style with features, functions, and design that reflect the DNA of the Puma brand and encourage usage of data and commerce services.”

Sagem Puma phone 1

Unfortunately, details about the technical features of the upcoming phone were not unveiled.

However, we know that the Puma handset (the company’s first foray into the mobile world) “will be a milestone in the mobile market as the first mobile device completely tailor designed, from the inside out, with technology and services that improve experience and connect a brand community.”

Sounds good, so let’s wait and see what Sagem and Puma are capable of.

Via Press release

Author: Ilinca Nita

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