Sony Ericsson’s Q3 2009 results show “positive trend”
By Ilinca Nita on 16 Oct 09Today, Sony Ericsson announced its results for the third quarter of 2009 and, although they’re far from being great, they’re a bit better than the results for the second quarter of the year.
14.1 million Sony Ericsson phones were sold in Q3 2009 (compared to 25.7 million units in Q3 2008, and 13.8 million units in Q2 2009) and SE estimates that its global market share is of 5%. The average selling price was €114.
The Swedish-Japanese company lost €198 million (before taxes) – that’s actually good news if you think about the €283 million loss reported in the previous quarter.
“Our business in the third quarter started to show the effects of our ongoing transformation programme. Having refreshed our brand we are now better positioned to support the launch of new products such as Aino and Satio in Q4 2009. We have cleared channel inventories, and have continued to realign internal resources and improve efficiency. We have also arranged external financing to strengthen the company’s financial position. Transforming the business for future growth and returning Sony Ericsson to profitability is the focus of the senior management team and will continue under the new leadership,” said Dick Komiyama, ex- President of Sony Ericsson, now replaced by Bert Nordberg.
Now let’s wait and see if the Satio, Aino and Xperia X2 (pictured above) will further improve SE’s situation.
Via Press release
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