T-Mobile to Add Own Channel, Carrier Billing to Android Market
T-Mobile is serious about Android, and is making necessary investments to ensure everyone benefits from it. Announced today, the 4th largest carrier in the US will be adding a couple new features to Android Market on its own handsets.
In time for Thanksgiving, the company will be offering its own T-Mobile channel within the Android Market, which will offer recommendations on which content to download, in order to add ease to the customer’s experience in finding new apps and downloads.
But wait, there’s more. T-Mo will also be adding in support for billing the customer’s account as an alternative to using Google Checkout whenever downloading a purchased Android app.
Carrier billing is somewhat unusual in the States for App Stores. Purchases made on the iPhone App Store, for example, are billed to the customer’s iTunes account instead of AT&T directly. Venetia Espinoza, Director of Mobile Applications and Partner Programs explained that:
We are making it very easy to purchase apps. Historically, research has shown that with carrier billing, there’s a big uptick of 30 to 40 percent in app or content downloads….We’ve been working very closely with Google over the last several months to integrate the Android Market with our internal billing gateway.
Any interesting insights to the news? Do you believe the “research” that’s been done to prove carrier billing is more popular?