Samsung to increase phone sales by 20% in 2010 (to 270 million units)

Samsung had an excellent year until now (when it comes to selling phones, anyway), and it looks like 2010 will be even greater.

China Times had a chat with DonJoo Lee, Senior Vice President of Samsung’s Mobile Communications Division and Digital Media & Communications Business, who says that the company expects to sell 260 to 270 million phones in 2010 and reach a market share of 22%.

In Q1 2009, Samsung sold 51 million phones. 55 million were sold in Q2 2009, while Q3 brought a record of 60 million Samsung handsets shipped. Let’s say Samsung will sell another 60 million phones in Q4 2009 – that would make a total of 226 million units sold throughout the year.

If Samsung manages to ship 270 million phones in 2010, as it hopes to, a 20% year-on-year growth would be achieved.

DonJoo Lee Samsung 2010 phone sales

DonJoo Lee (pictured above) also said that Samsung intends to concentrate on touch-enabled smartphones in 2010. Some of them will run Android, some Windows Mobile and few Symbian. The rest of them will run Samsung’s new bada OS – there will be only several in the first half of 2010, but many more by the end of the year.

Author: Ilinca Nita

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